Helping outstanding financial advisors stand out.

To be MoneySense Approved, applicants must complete a rigorous accreditation process and exceed high standards of performance and service set by the editors of MoneySense.

What we're looking for
  • Transparency and reasonable fees: MoneySense Approved advisors charge reasonable fees and disclose them.
  • A high level of service: MoneySense Approved advisors provide personalized services, such as custom financial plans and performance reports.
  • A good reputation: MoneySense Approved advisors have at least three years’ experience and no violations or pending complaints on their record.
  • Industry standard certification: MoneySense Approved advisors must have up-to-date industry standard certification.
Accreditation process

Applicants are evaluated through a four-step process that includes:

  • A self-completed questionnaire allowing the advisor to describe his or her services, fees and service delivery model
  • A reputation check with appropriate oversight bodies
  • Client-satisfaction survey (may include telephone audit of respondents)
  • Telephone interview with the advisor

Applications generally take four to six weeks to process; timing is contingent upon completion of the client satisfaction survey.
MoneySense Approved advisors are allowed to renew their accreditation through an abbreviated application process.

Eligibility Requirements
  • Be a practicing financial advisor with at least three years' experience. "Financial advisor" roles include but are not limited to the following:
    • Financial advisor
    • Investment advisor
    • Financial planner
    • Money coach
    • Mutual-funds salesperson
    • Portfolio manager
  • Have at least 20 active clients (i.e., clients to whom the advisor has provided paid financial advisory services in the past 24 months); the client feedback survey must be completed by at least 40 active clients or 40% of the advisor's active clients, whichever is less.
  • Advisors who perform financial planning services or sell mutual funds must hold at least one of the following designations:
    • Certified Financial Planner (CFP)
    • Registered Financial Planner (RFP)
    • Chartered Financial Analyst (CFA)
    • Chartered Investment Manager (CIM)
    • Planificateur Financier (Pl. Fin)
  • Advisors who perform wealth management (e.g., buy/sell stocks on behalf of clients) must hold at least one of the following designations:
    • Chartered Financial Analyst (CFA)
    • Chartered Investment Manager (CIM)
    • Planificateur Financier (Pl. Fin)
  • Be the subject of no outstanding complaints registered with and no disciplinary actions taken by a financial regulator, professional association or other recognized industry oversight body.
  • Be located in Canada with a majority of clients located in Canada.

Discover more about the benefits and pricing or the application process.