Helping outstanding financial advisors stand out.

To be MoneySense Approved, applicants must complete a rigorous accreditation process and exceed high standards of performance and service set by the editors of MoneySense.

What we're looking for
  • Transparency and reasonable fees: MoneySense Approved advisors charge reasonable fees and disclose them.
  • A high level of service: MoneySense Approved advisors provide personalized services, such as custom financial plans and performance reports.
  • A good reputation: MoneySense Approved advisors have at least three years’ experience and no violations or pending complaints on their record.
  • Industry standard certification: MoneySense Approved advisors must have up-to-date industry standard certification.
Accreditation process

Applicants are evaluated through a four-step process that includes:

  • A self-completed questionnaire allowing the advisor to describe his or her services, fees and service delivery model
  • A disciplinary and credential check with appropriate oversight bodies
  • Client-satisfaction survey (may include telephone audit of respondents)
  • Telephone interview with the advisor

Applications generally take four to six weeks to process; timing is contingent upon completion of the client satisfaction survey.
MoneySense Approved advisors are allowed to renew their accreditation (on annual basis) through an abbreviated application process. Upon renewal, we will conduct disciplinary and credential checks.

Eligibility Requirements
  • Be a practicing financial advisor with at least three years' experience. "Financial advisor" roles include but are not limited to the following:
    • Financial advisor
    • Investment advisor
    • Financial planner
    • Money coach
    • Mutual-funds salesperson
    • Portfolio manager
  • Have at least 20 active clients (i.e., clients to whom the advisor has provided paid financial advisory services in the past 24 months); the client feedback survey must be completed by at least 40 active clients or 40% of the advisor's active clients, whichever is less (minimum of 10 client surveys).
  • Advisors who perform financial planning services or sell mutual funds must hold at least one of the following designations:
    • Certified Financial Planner (CFP)
    • Registered Financial Planner (RFP)
    • Chartered Financial Analyst (CFA)
    • Chartered Investment Manager (CIM)
    • Planificateur Financier (Pl. Fin)
  • Advisors who perform portfolio management (e.g., buy/sell stocks on behalf of clients) must hold at least one of the following designations:
    • Chartered Financial Analyst (CFA)
    • Chartered Investment Manager (CIM)
    • Planificateur Financier (Pl. Fin)
  • Financial advisor must not be the subject of any outstanding complaints registered with and no disciplinary actions taken by a financial regulator, professional association or other recognized industry oversight body.
  • Be located in Canada with a majority of clients located in Canada.

Discover more about the benefits and pricing or the application process.